Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and there isn’t a physical fitness brand or business on the planet that hasn’t been forced to adapt or pivot to digital in some capacity to survive (although many sadly have not).
If 2020 was the year of at-home fitness and fitness technology investments, and 2021 was the year of ongoing economic and industry-wide uncertainty about how, if, and when clients would return to physical gyms, 2022 and beyond will be typified by the omnichannel consumer, and the “New, New Normal”.
How this new type of consumer chooses to engage with fitness tech companies and gyms alike will determine the future successes and failures of these interconnected industries.
Against this backdrop, in the past 18 months there has been a flood of investment into Fitness Tech; whether this is in the form of smart-fitness devices, fitness videos and tutorials, connected at-home fitness, or daily trackers and wearables.
How can these start-ups differentiate themselves from their competition, and encourage customer engagement, retention, and investment?
How can they work with physical gyms to ensure customers are taken on an omnichannel journey?
Join us at the third in-person Connected Health & Fitness Summit (formerly known as Fitness & Active Brands) to find out how to future-proof your company, position for growth, explore new business models and attract, engage and retain your customer base.
The event is scheduled for 8-9 March 2022 and will be hosted in Los Angeles, California.
To find out more and register, head to the event’s official website.
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